By luring Neymar out of a comfortable life at Barcelona and away from one of the world’s best attacking trios, Paris Saint-Germain changed football’s landscape. In one swift move, the French giant weakened a direct European rival and upended the sport’s establishment.

But the €222-million transfer doesn’t guarantee PSG success in the Champions League. Only two players in the world have the power to turn a club into a tournament favourite, and they are two of the best in history -Cristiano Ronaldo and Lionel Messi.

Neymar’s arrival means many more things. It validates a league that’s failed to command international respect and opens up a world of commercial opportunities. That the Brazilian will improve results is obvious; it’s his marketing impact that stands to make PSG an attractive option for future stars and partnerships.

“Before Neymar, the value of the club was $1 billion,” PSG president Nasser Al-Khelaifi told reporters Friday, according to the BBC. “Now it is $1.5 billion.”

Related – Neymar: Desire for ‘bigger challenge,’ not money, behind switch to PSG

No matter where Neymar plays in a front three with Edinson Cavani and Angel Di Maria, PSG now has the ammunition to frighten any defence. The Sao Paulo native’s goal-scoring record in the Champions League is also reassuring: Only four players since 2013-14 have scored more than Neymar’s 21 goals in the competition.

Whether PSG has the team to win every trophy around is another proposition altogether.

Questions have to be asked of the club’s defence. Captain Thiago Silva has shirked from the challenge on the grandest stages, and Marquinhos showed in the embarrassing 6-1 reverse to Barcelona that he’s prone to calamitous errors.

The full-back position is deep, but apart from 21-year-old Presnel Kimpembe, there’s no one else to relieve the Brazilian centre-half duo.

PSG also has the look of a top-heavy outfit. Jese, Hatem Ben Arfa, and Goncalo Guedes are outsiders on this team, and questions about Julian Draxler’s role are valid. The capital club did well to keep the tactically astute Marco Verratti this summer, especially as Barcelona circled above, but PSG still lacks a world-class midfield anchor like Real Madrid’s Casemiro or Sergio Busquets. A 34-year-old Thiago Motta doesn’t cut it, and Adrien Rabiot, who is more of a roamer, is not yet at his counterparts’ level.

The looming spectre of Financial Fair Play should also encourage PSG to sell some of its peripherals, but more importantly, it could prompt the departures of players who’d otherwise have a regular say on the pitch. Blaise Matuidi has been linked with a move abroad, and the fact that Verratti enlisted the restless Mino Raiola as his agent may mean a transfer is in the pipeline.

Even as PSG is right now, manager Unai Emery doesn’t have the best squad in the game.

Man for man, Madrid still boasts a better starting XI. Headlined by Cristiano Ronaldo, inspired by Luka Modric, and flanked by electrifying full-backs Marcelo and Dani Carvajal, Los Blancos have an authoritative figure in every position. They also have a manager in Zinedine Zidane who’s found success with different formations and maximised Ronaldo’s output.

Critics haven’t been kind to Emery, either. He faced a lashing in the aftermath of PSG’s collapse to Barcelona, with L’Equipe saying he was “too reserved” in the second leg of that historic Champions League turnaround. In Ligue 1, his tactical stubbornness cost PSG points. Many thought he wouldn’t last the season.

Even with some of football’s biggest names in recent years, PSG has stumbled at the quarter-final stage of the Champions League. It hasn’t reached the semis since 1995.

While the signing of a world-class player of Neymar’s stature is a statement of intent, the club is still a work in progress.

(Photos courtesy: Action Images)

Paris Saint-Germain splurged over double the previous world-record transfer fee to complete the signing of Neymar for €222 million on Thursday.

The release clause in the Brazilian’s binned Barcelona contract eclipsed the previous €105-million high Manchester United paid for Paul Pogba last summer, and promises to have La Liga and Neymar’s former employer clamouring to report PSG to UEFA for breaching Financial Fair Play rules.

The 25-year-old subsequently signed a five-year contract with Paris Saint-Germain, and ends a four-season tenure with Barcelona that saw him collect two La Liga titles, three Copa del Reys, and score in the Champions League triumph which concluded the 2014-15 campaign.

It’s been widely speculated that a move to the French capital will primarily assist Neymar’s pursuit of personal goals. In addition to an annual salary worth a reported €30 million after tax, and the €38-million bonus that the Santos product’s father and advisor, Neymar Sr., and others including agent Pini Zahavi will share, Neymar will undoubtedly be top dog at PSG. By escaping the shadow of five-time Ballon d’Or winner Lionel Messi at Barcelona, the forward’s view of the top individual prizes is hoped to be less obscured. He will be the centrepiece of the attack, rather than simply exploring channels down the left flank beside Luis Suarez in his No. 9 role, and the omnipresent Messi.

There’s also the coveted tag of being the most expensive player in the world. The wages and bonuses after the €222-million payment sees the potential cost of Neymar’s arrival and five-year contract reach €500 million.

More to come.

Neymar’s mega-money switch to Paris Saint-Germain moved a step closer to completion Wednesday after Barcelona confirmed the Brazilian’s intention to leave.

While Neymar has received “temporary” permission to skip training sessions, Barcelona reminded the 25-year-old’s camp that his €222-million release clause would have to be paid in full.

“The player, Neymar Jr, accompanied by his father and agent, has informed FC Barcelona this morning of his decision to leave the club in a meeting held at the club’s offices,” read a statement on Barcelona’s website.

“Faced with this position, the club has informed them they refer to the buy-out clause of his existing contract which as of 1 July totals €222 million, which will have to be deposited in its entirety.”

Barcelona also clarified it hasn’t yet paid Neymar his reported €26-million loyalty bonus, instead placing the payment in the hands of a notary “until the case is resolved.”

The Blaugrana agreed to reward Neymar and his father, Neymar Sr., with a bonus when the player extended his contract last year until June 2021. The deal also increased Neymar’s release clause from €200 million to its current amount.

(Photo courtesy: Action Images)

Backed by Qatari Sports Investment, an arm of the Qatari government, PSG is reportedly willing to pay the colossal fee.

If it does go ahead with the transfer, La Liga president Javier Tebas vowed to file a complaint with UEFA over a potential breach in Financial Fair Play regulations.

Les Parisiens have once before fallen afoul of UEFA’s protocol, meaning another transgression could result in a more serious ban from the Champions League.

Rumours of PSG’s interest in Neymar followed Barcelona throughout its pre-season tour of the United States, despite club president Josep Maria Bartomeu’s insistence that the Sao Paulo native would not leave.

Club teammates have also urged Neymar to remain with the team, with Gerard Pique among the most vocal.

Pique appeared to assuage the fears of Barcelona supporters when he posted on Twitter and Instagram that Neymar would “stay” with the club, although the Spanish international later described the message as a “personal opinion.”

Along with escaping the cascading shadow of one Lionel Messi, Neymar reportedly stands to make €30 million per season in the French capital. He would become the centre of a Brazilian revolution at the Parc des Princes, where international teammates Dani Alves, Thiago Silva, Marquinhos, and Lucas Moura also showcase their talent.

Should everything go smoothly, the move for Neymar would far eclipse Paul Pogba’s €105-million switch to Manchester United.

Reliable RMC Sport reporter Mohamed Bouhafsi and his colleagues said Neymar is expected to arrive in Paris on Thursday and that PSG wants to consummate the world-record deal prior to the club’s Ligue 1 opener against Amiens on Saturday.

During his four years at the Camp Nou, Neymar formed a fearsome attacking trident with Luis Suarez and Messi, collectively surpassing 100 goals in each season together.

Football has reached the point of no return, with clubs spending more and more each year on the biggest names around. In the second installment of a three-part series on the flourishing transfer market, theScore explains the rise of agents.

Complete series:

Warning: Story contains coarse language

On the outside, agents may seem like the scourge of football, but both players and clubs know fully well they need them to make big things happen.

The fact both Manchester United and Juventus enlisted Mino Raiola to work on their behalf is proof. His involvement in Paul Pogba’s world-record transfer to United last summer netted the rotund Raiola, one of the game’s super agents, an alleged £41 million. That’s more than what Chelsea reportedly paid to sign tireless midfield engine N’Golo Kante from Leicester City.

The conflict of interest is obvious – Juventus would’ve asked Raiola to extract the highest fee, United would’ve sought the best deal possible – but as long as every party agrees to the arrangement, it’s perfectly legal.

The money, largely speaking, doesn’t mean all that much to the biggest clubs. Boosted by ever-growing television revenue, football’s elite can justify paying huge sums of cash to agents just to land the player they covet.

“There’s all this money out there from TV, and the big clubs want the best players. That means they are prepared to spend the money to get these top players. So to get to them, they have to go through agents,” Alex Duff, co-author of “Football’s Secret Trade: How the Player Transfer Market was Infiltrated,” told theScore.

“There’s a culture in football of all the top footballers having an agent. Clubs don’t go directly to players. They don’t use LinkedIn or just call up a head-hunter.”

The power of networking

Because agents have various connections in the industry, clubs see them as a genuine resource. Raiola is rare in that his stable of footballers is relatively small, but other big players on the transfer market, like Jorge Mendes, maintain good relationships with teams across Europe to deliver them their clients.

It’s why Championship side Wolverhampton Wanderers suddenly has a huge Portuguese contingent among its ranks. The big-money move for midfielder Ruben Neves drew curious glances – not because of the club-record fee Wolves agreed to pay, but because he could’ve gone to several other top-flight clubs. The difference? Mendes is his agent, and the former nightclub owner helped facilitate Chinese conglomerate Fosun’s takeover of Wolves last year.

Mendes routed four other Portuguese players to the West Midlands from the likes of Benfica, Rio Ave, and Atletico Madrid – all of them frequent stops on the Mendes tour.

Related – Jorge Mendes FC: How Ronaldo’s agent made Wolves his plaything

Although he is officially listed as an advisor to Wolves, the suggestion is that he has complete autonomy over the club’s transfer policy, treating the team as nothing more than a parking lot for his underused clients. The fact Fosun has a stake in Mendes’ agency, Gestifute, has raised more suspicions.

The problem, according to Duff, is that FIFA cannot stop situations like these from happening. Wolves could simply see Mendes as a means to supply a return to the Premier League.

“How can you prove the motives of the agent?” Duff added.

‘It’s immoral’

Without a regulatory body watching agents’ every move, it’s a lot easier for them to keep on doing business this way. FIFA deregulated the industry in March 2015, leaving the task of certifying agents to countries’ respective football federations, according to German newspaper Der Spiegel. Passing an exam is not required to become an agent, meaning virtually anyone – a parent, friend, or cousin – can become a player’s representative.

It has also opened the business to “intermediaries,” who can act on behalf of a player or club to carry out a transfer. It’s even more difficult to trace where the money is going, and who to. The only thing of interest to actual authorities is the rerouting of money – usually from a player’s image rights – to tax havens.

Because there is no cap on transfer fees, however, there is no way to limit how much an agent can expect to make off signings and even contract renewals. Premier League sides paid a record £174 million between February 2016 and January 2017 to agents and intermediaries, for example. That will only rise. Agents also take a cut of their clients’ yearly salaries, and stand to receive payments for helping clubs negotiate a new contract.

To some, it’s money coming out of the game.

“It might not be illegal but it’s immoral,” ex-FA chairman David Bernstein told The Telegraph.

Citing documents involved in the Football Leaks outbreak, Der Spiegel said Volker Struth, who owns popular agency Sportstotal, is expected to claim €5 million from Real Madrid as a “thank you” for persuading German international Toni Kroos to reject other offers and renew his deal with Los Blancos.

Even 12-time Champions League winner Madrid relies on agents to do the dirty work and keep its stars happy.

‘Everybody is working with everybody’

For other team executives looking to sign a player of Kroos’ calibre, agents flip sides.

The “tapping up” of footballers is a decades-old practice that the Premier League has only recently begun to scrutinise, especially in relation to the movement of minors. To see whether a club has a chance to sign someone, execs often ask agents to gauge a player’s mood.

“Every club lets a player know that they’re interested and anyone who says they don’t is telling lies, it’s absolute rubbish,” former Tottenham and Queens Park Rangers manager Harry Redknapp, who has a reputation in the game as a “wheeler-dealer,” said in 2009. “It’s not a case of tapping a player up, it’s a case of the agent ringing up and asking if you’re interested.”

Agents feed the press with stories – true or false – to give them even more power in the negotiating room. If a player wants out, transfer reports put pressure on the club to sell. The more clubs are linked to a player, the bigger the illusion that he is in demand and deserving of a better contract if he is to stay put. And the more money, the bigger the agent’s cut.

“Journalists have close ties to agents for scoops and stories. Everybody is working with everybody,” veteran Dutch agent Rob Jansen told Vice Sports. “Journalists and agents move carefully around each other to make sure they don’t upset each other. Everybody knows this, and nobody really thinks this is a problem.”

True chameleons, agents can change course in an instant. AC Milan’s sensational signing of Leonardo Bonucci from Juventus reportedly happened only after his agent, Alessandro Lucci, offered the ball-playing centre-back to the Rossoneri. Apparently at odds with Juventus manager Massimiliano Allegri, Bonucci sought a nearby escape. The move, which was completed mere days after news broke, cost Milan a relative cut-rate €42 million.

Lucci has since strengthened his ties with Milan, adding Spanish winger Suso, who is due for a new contract, to his collection of footballers.

‘Go fuck yourself’

Amid all the shape-shifting and menial tasks that come with being an agent, Alex Duff, who spent years co-writing “Football’s Secret Trade,” said the most important role is that of friendship.

Raiola and Mendes have close ties to many of their clients, and met them at young ages. Raiola began working for Pogba when he was 18 years old, Mendes took on a 17-year-old Cristiano Ronaldo, and Jonathan Barnett discovered Gareth Bale at 15.

Raiola has vacationed with Pogba and is listed as Zlatan Ibrahimovic’s “friend” in the Swede’s autobiography, while Mendes is a regular fixture in Ronaldo’s entourage and family gatherings, drinking wine with the Portuguese superstar.

Raiola deliberately keeps his list of clientele short “so as to offer each one a personal service,” the Financial Times’ Simon Kuper wrote in a profile of the Italian-born Dutchman.

Formerly a waiter in his parents’ pizzeria, Raiola has built on a humble beginning, using language his clients, including Ibrahimovic, appreciate. Part of the reason why Ibrahimovic chose Raiola is because one of the first things he told Zlatan was to “go fuck yourself.”

Sensing he and Raiola had come from similar backgrounds – “I had grown up with that attitude,” Ibrahimovic recounted in his book – a relationship was struck.

“So the player trusts the agent implicitly,” Duff said. “They form a bond early on, and it’s difficult to break. The clever ones form alliances with young talent early on, gain their confidence, and usually manage to retain their confidence throughout their career.”

Raiola has stood beside Ibrahimovic the entire way. With his agent’s negotiation skills, the 35-year-old striker is now one of the costliest players in world football at a cumulative €169 million in total transfer fees, according to Transfermarkt.

Despite an ACL tear, Ibrahimovic is still very much in demand. Wherever he goes next, Raiola will be there.